In the past five years, real estate developers have moved from the golden age of “lying money to make money” to the silver age of “live”. The extensive land sales model is gradually shifting to community lifestyle operations. The Green Wisdom Community focuses on the construction of community scenes, providing residents with safe, convenient, comfortable and pleasant services through digitalization, networking, intelligence, interaction and synergy.
The construction of green smart community is different from infrastructure and decoration, except for the “hard” part of infrastructure and decoration (usually refers to intelligent hardware devices and systems), and there is a different “soft” (usually referred to as cloud platform, application). Part of software and data-based operational services, especially implementation-related content and operations.
It is these “soft” parts that are closely related to the real estate developers and the brand building of the project. Because the operation and management of the green smart community has a lot of brand contact points, the green smart community has a good connection around people's connection and service needs. Communication, it can be said that the smart community is doing well, will greatly enhance the real estate brand, if not done, will restrict the development of the brand until the overall impact of the future of the enterprise. Therefore, the creation of a green smart community for the real estate industry can not only be regarded as a cold and profitable project, but should be a service system full of humanistic care.
The construction of smart communities has a long history and is related to the most basic elements of life for community residents. For example, the “Implementation Opinions on Promoting the Construction of Smart Communities in the City” issued by Beijing before, the smart community life is summarized into the seven elements of “eat, live, travel, travel, purchase, entertainment and health”, through the construction of smart communities. To realize the digitization, networking, intelligence, interaction and synergy of the seven elements, so that the “five” will become the main way for residents to work and live, and provide residents with a safer, more convenient, comfortable and pleasant living environment. Residents live smarter, happier, safer, more harmonious, and more civilized.
Participating in the construction of green smart communities is a good opportunity for the real estate industry to achieve enterprise transformation and upgrading, and is the driving force for innovation and innovation in the industry. In the current community operation of real estate projects, the additive expansion model has been difficult to meet the needs of enterprise development. Many enterprises have begun to focus on the integration and sharing of resource elements and exert the multiplier effect. Judging from the current transformation practice of some large real estate companies, this direction is the trend of the times.
It is often said that the wisdom of the last mile of the community is the distance between the city's business network, marketing points and the family. In the construction of a green smart community, the real estate industry and property companies take on the role of the last mile baton. Real estate property service companies have unique advantages: first, a strong entity with tens of millions of employees; second, there is an IoT technology support platform; third, real estate property service companies have a natural connection with the community, and many services of the smart community It can be used as an extension service for a property service company or a business that can be undertaken.
At the government level, the state and local governments have successively introduced various smart community standards and policies, and the technical level. With the continuous improvement of new generation technologies such as cloud computing and artificial intelligence in recent years, the technology platform of the green smart community has been built. There is also sufficient technical support, so the construction of green and smart communities can be said to be at the right time. In order to standardize the construction of smart communities across the country, and to provide support for smart community planning, design, construction, operation, management and other units, the National Intelligence Committee is now collecting national standards for the industry. Smart City Buildings and Residential Areas Part 1: Smart Community Construction The relevant units of the Code are welcome to participate actively.
From: City Smart Card
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