From what aspects does the property company transform its smart community?

How does a property company transform into a smart community?

Transformation of service scope

Traditional property management includes the management of projects such as building construction, public facilities, greening, sanitation, transportation, living order and the environment. The excellent smart community big data management and control platform should integrate the various information systems and resources, build a unified community information platform and improve community services on the basis of traditional properties, using the Internet of Things + Internet + platform, so that the property company can manage It is more convenient, control is more in place, data is more accurate and timely, and efficiency is improved.

Business model shift

From traditional properties to smart communities, the transformation in business model is mainly reflected in four aspects: management focus, management style, personnel structure and income structure.

1. Management focus changes:The focus of traditional property management is on the management of housing and supporting facilities, related venues, maintenance, and maintenance of the community environment and order. The smart community model pays more attention to the needs of the owners, and the property management has become managed jointly with the owners. The process of truly making the service home.

2. Management methods and personnel structure changes:Traditional property management adopts the management method of civil air defense, which belongs to the labor-intensive industry. It has many staff members and low skill requirements. The intelligent community uses the information system to achieve technical defense in security and monitoring, and the requirements for management personnel skills are also higher.

3. Change in profit model:The most direct change from traditional property to smart community lies in its profit model. Smart community income no longer depends solely on property management fees. Property income will mainly come from various profit channels such as value-added services for owners and entry fees for smart communities. How to transform the smart community?

Traditional property companies do not pay much attention to the operation and operation of the community. With the rise of the Internet economy, more and more community service systems have quickly become the driving force of the new economy. Therefore, the transformation of smart communities by property companies has become an inevitable trend. How to play the smart community model? It is the key to building a sustainable business smart community solution for the property company. To achieve a true sense of the smart community model, some experts suggest that you can take three steps: building a smart community, building an O2O community platform, and building a service ecosystem.

Building a smart community system

To achieve online and offline links, relying solely on mobile APP and WeChat is not enough. Community O2O needs to be based on a smart community. The construction of a smart community includes both hardware and software:

The hardware includes intelligent building, microelectronics technology and network technology, which refers to the application of various intelligent devices and information systems; the software includes the digital platform within the family, the intelligent platform of the community, and the establishment of the urban public information platform. The use of information technology to integrate medical resources, e-commerce, public library services, public facilities use, fitness, distance education and other resources to meet the needs of the owners from many aspects such as food, clothing, housing and transportation.

Building a community OTO platform

Use the mobile Internet to build a community-based life service platform and deepen the service to the residents. The community OTO platform can be cut in three aspects: e-commerce, service, and social.

Electronics: includes online shopping supermarkets, targeted group purchases, etc., such as integrating traditional merchants within each five-kilometer business circle, electronicizing traditional merchants, and embedding their products into community OTO shopping. Platform; provide PC, phone, WeChat, APP and other shopping channels and online payment methods; self-built logistics distribution team.

Service aspect:Including community consulting services, housekeeping services, education services, courier services, virtual services, and the integration of businesses around the card.

Social aspects:Including community social interaction, community WeChat group communication. Through the creation of the OTO community platform, gather popularity.

Building a service ecosystem

Creating a good service ecosystem is the core of the community OTO, and it is also the bottleneck that plagues the community OTO business. In the true sense, community OTO should be an ecological circle that fully reflects the connotation of people-oriented and sustainable development, has the hardware and software functions of smart communities, integrates various OTO platform information, and uses the community and family as the service background.

Using the Internet as a channel to provide property services, providing refined services and high-end customized services, the owners will have a sense of belonging and identity to the community, forming a relationship of owners, properties, and businesses to fully participate in interaction, symbiosis, mutual promotion, and make the property truly Integrate into life, improve comfort and happiness.

Under the smart community solution, how can a smart home enterprise or a smart community solution provider transform the real estate business into a real estate, Internet + field, transforming from selling a house to a community operation and a business district? Real estate developers are competitive in the community OTO and other aspects. In addition to being a huge challenge, the future is still a delicious big cake. How to make the wisdom community industry chain profitable?

The smart community cannot do without the aggregation and linkage of the forces of all parties, and cooperation and win-win are the basic conditions for maintaining good community operation. From the four aspects of Yu Zheng, Yu Min, Yu Shang, and Yu Wu:

For government affairsThe smart community platform should have a data center, comprehensive management and control, big data mutual sharing, statistical analysis of occupancy rate, public security early warning, floating population control, rental housing management, patrol, information release and other functions, which can meet the public security departments of the government departments and the Political and Legal Committee. Comprehensive management office, street, civil affairs, publicity.

For the peopleThe smart community platform allows the owner to liberate the access control card, and realize a variety of convenient access methods such as face recognition opening, mobile phone opening, WeChat opening, and more convenient near-field services.

For merchantsPlatform and wireless building intercommunication access control products to all local channel agents are all a little more than the cost price of the price strategy, the profits to the channel and partners, relying on the increase in the amount of profit.

For the propertyThe smart community platform realizes the comprehensive management and control function, allowing the property to realize the functional service through a picture, and the wireless building intercom access control products can help reduce the cost of the renovation of the property, and can also use the WeChat of the property to open the door and increase the customer's stickiness.

 

                                                                                                                                                (Article source: China Intellectual Property Commission)